A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function,...(展开全部)

Explore the architecture, development, and deployment strategies of large language models to unlock their full potential Key Features Gain in-depth insight into LLMs, from architecture through to deployment Learn through practical insights into real-world case studies and optimization techniques Get a detailed overview of the AI landscape to tackle a wide variety of AI and NLP challenges Purchase of the print or Kindle book includes a free PDF

This extraordinary book is the first to examine the thousands of documents of the super-secret Venona Project -- an American intelligence project that uncovered not only an enormous range of Soviet espionage activities against the United States during World War II but also the Americans who abetted this effort. The stunning revelations of the Venona papers, only made public in ...(展开全部)

This extraordinary book is the first to examine the thousands of documents of the super-secret Venona Project -- an American intelligence project that uncovered not only an enormous range of Soviet espionage activities against the United States during World War II but also the Americans who abetted this effort. The stunning revelations of the Venona papers, only made public in ...(展开全部)

For a physicist, all the world's information. The Universe and its workings are the ebb and flow of information. We are all transient patterns of information, passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA. In this engaging and mind-stretching account, Vlatko Vedral considers some of the deepest questions about the Un...(展开全部)

For a physicist, all the world's information. The Universe and its workings are the ebb and flow of information. We are all transient patterns of information, passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA. In this engaging and mind-stretching account, Vlatko Vedral considers some of the deepest questions about the Un...(展开全部)

For a physicist, all the world is information. The Universe and its workings are the ebb and flow of information. We are all transient patterns of information, passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA. In this engaging and mind-stretching account, Vlatko Vedral considers some of the deepest questions about the U...(展开全部)

Choosing ten symbols from the natural world (the sun, the shell, the bird) and ten man-made (the window, the book, the mirror), Françoise Barbe-Gall illuminates our understanding of how these have been used and developed in art from the fifteenth to the twenty-first century, with sixty-eight wonderfully vivid examples. Painting has always made abundant use of forms and objects ...(展开全部)

Every day, we evaluate the people around us: It's one of the most important things we ever do. Making Sense of People provides the scientific frameworks and tools we need to improve our intuition, and assess people more consciously, systematically, and effectively. Leading neuroscientist Samuel H. Barondes explains the research behind each standard personality category: extrave...(展开全部)

Where and when have investigators aspired to study human culture with more trustworthy or 'objective' methods borrowed from the natural sciences? This book revisits the dominant scientific method, 'coding,' with which investigators from sociology to literary criticism have sampled texts and catalogued their cultural messages. By returning to the primary documents used in canoni...(展开全部)